You want to find prospects for your complex products or services and to win them as clients or partners. We develop marketing, PR and sales concepts as well as activities for lead generation and combine and realize them – online as well as offline.
Lead Generation
We define concepts for your lead generation, promote your company products or services to decision makers, identify the active prospects and sales partners, and contact them – indirectly via marketing and PR, directly by email, sales letter or telephone.
Qualifying and Managing Leads
We qualify and manage your contacts according to their potential in contact management/customer relationship management (CRM) systems.
Developing and Nurturing the Contacts
We organize product tests, communicate with leads and inform them regularly about news – until the decision becomes top priority. Then we hand over the contact to the sales-force. In some cases we take over the sales ourselves. Accordingly we built up indirect sales channels for international clients in Germany and worldwide together with partners.
Examples of Business development
- Development of marketing activities (brochures, websites, etc.)
- Definition of sales processes, necessary instruments, check-lists, dealing with objectives
- Establishing and fostering of online contact databases
- Research of potential clients and applying with standard supplier questionnaires
- Active identification, qualification and address potential client organizations and their responsible contacts.
- Processing and qualification of incoming requests
- Processing of contacts from events and fairs
- Long-term nurturing of potential clients which were generated by the organization
- Hand-over of pre-qualified contacts to our client organizations
- Editing and distribution of newsletters
