David Meerman Scott

Den folgenden Beitrag hat mir David Meerman Scott, Autor des Buchs “The New Rules of Marketing and PR” (deutsch:
“Die neuen Regeln für Marketing und PR im Web 2.0″ und “World Wide Rave” zur Verfügung gestellt. “The New Rules of Marketing and PR” hat mich viel über modernes Marketing gelehrt. Bitte beachten Sie den Link zu seinem kostenlosen E-Book am Ende des Beitrags. Vielen Dank für diesen Beitrag.

The following article was provided by David Meerman Scott, author of “The New Rules of Marketing and PR” (German:
“Die neuen Regeln für Marketing und PR im Web 2.0″ und “World Wide Rave”. “The New Rules of Marketing and PR” taught me a lot about modern marketing. Please notice the link to his free e-book at the end of the article. Thanks a lot for that article.

What we all really want is ATTENTION

I’d like to be bold and boil down thousands of conversations I’ve had over the past ten years as well as about five years blogging into one word: ATTENTION.

Entrepreneurs, CEOs, and business owners want people to pay attention to their company. Marketers, PR pros, advertisers, and salespeople are on the payroll for one reason: To generate attention.

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