Today I switch language to English. As a lot of inspirations to develop my approach of B2B Inbound Marketing came from the US, so I wanted to share it with English speaking marketing professionals. These slides show a summary of my E-Book „B2B Inbound Marketing: How to win active Prospects as Clients“, which is currently only available in German (Download). Still graphics are missing but I work on that. Please let me know if there are any grammar or spelling mistakes in in the presentation and I will update it. I continue working on the approach, because I see more potential apart from lead generation. I am conviced, that companies have to adjust themselves and their value propositions to the clients‘.